STATRYS
- Category : Online Banking
STATRYS
With video emerging as a game-changer for websites SEO, Statrys aimed to elevate their ranking, reaching us for our expertise to create their YouTube channel.
Statrys had very little experience in video production. We built and equipped the “in office studio”, developed a creative style and a number of assets for the videos and provided comprehensive technical and media training to their staff.
Film
We developed these four video examples to establish a clear framework for future content development by their staff.
Works
Here are the various works involved in the process of making a YouTube channel summarized in a short video and listed below.
BRANDING
The artistic direction is a visually cohesive environment that adheres to Statrys’ brand identity. It expands the brand’s reach into video content by introducing fresh graphics, video assets, and templates.
YOUTUBE STUDIO SETUP AND TRAINING
Lalicorn conveniently transformed Statrys’ small meeting room into a YouTube studio.
This was done by soundproofing the studio, choosing, buying and setting up the lights, camera and sound equipment and finally providing equipment and media training and advising for the implementation of the creative branding to the staff. Et voilà !
MOTION DESIGN
Lalicorn crafted a collection of motion graphics, templates and assets for the videos and the thumbnails for each video category.
FILM PRODUCTION
Lalicorn produced 4 films, 1 for each category, to set up a model that the Statrys team can reuse for the making of future videos.
Challenge
Statrys’ meeting room had two glass walls – one facing the outside where the skytrain noise could be heard, another facing the office where ambient office sounds penetrated – and a wall resonating the next meeting room noise.
Lalicorn’s sound engineer soundproofed 2 walls, enclosing the exterior glass wall and installing a heavy, thick curtain to isolate the room from office noise. Instead of using multiple layers of foam, which can have carcinogenic properties, a secret technique was employed for optimal sound isolation.
With the skytrain and office noise eliminated, the studio was then equipped with a camera, gears, lighting, and a teleprompter.
To ensure Statrys’ autonomy, training was provided, covering the technical aspects of studio video production as well as media coaching for the hosts.
Statrys is ready to record high-quality video content at any time, day or night.
