PERRIER X MURAKAMI
Catégorie: Expérimental
PERRIER X MURAKAMI
The present App and 3D augmented reality experience are the result of a Perrier cancelled job during the Covid19 pandemic.
At LALICORN we are all time fans of the Japanese artist Murakami. And of course of the famous Perrier brand communication style.
We were stuck home. So we decided to do it anyway, with the help of Murakami fans, to kind of conjure the situation with water bubbles, flowers and beloved kawai characters Kaikai and Kiki .
Application
Application and 3D augmented reality for Perrier X Murakami
We designed a mobile app to showcase this creation.
The app includes a section proposing a variety of Perrier Mocktails leading to individual pages with the recipes.
On the home page, a unique button triggers different AR experiences, according to the target.
The main animation is triggered by a coaster decorated with flowers. The secondary animations are triggered by the product themselves (the cans of Perrier) and display fruit animation and a product description.
It’s possible to take snapshots and video within the app itself which makes the experience easy to share online on social media.
Concept
The Perrier can appears and ejects flowers in the manner of a fountain.
A puddle of water forms at the foot of the can. Flowers begin to grow there, and the flowers that fall into it float around.
A screen then appears at the foot of the can on which the short animated film made by Murakami for this collaboration starts.
We respected the artist’s work by using the numerous visuals available online, notably the sculptures that Murakami made of flowers on stems.
2D Target
En mettant ce sous-verre devant le téléphone, l’animation principale se déclenche.
3D Target
En mettant l’une de ces canette de Perrier devant le téléphone les animations se déclenchent..
