NEXT STEP

Digital Marketing

Next Step Connections is an Asia’s premier boutique learning organization that offers internships and study tours across Asia since 2008.

To attract more students, educators and employers, Next Step Connections was looking to level up their image starting with their Instagram accounts.

Works

Next Step Connections’ new Instagram feed

Next Step Connections’ Instagram underwent a complete makeover.

Initially, Next Step Connections’ feed was a collection of documentary-style images.

Using the existing identity elements, Lalicorn crafted a comprehensive visual playbook including posts design, carousel examples, reels and story templates.

With 20 to 30 posts per month, the feed now showcases student testimonials, reels, carousels documenting study tours, tips and tricks, statistics, listicles, video reels, and a wealth of instructive content, as well as the three pinned posts that highlight essential information for newcomers.

AFTER

BEFORE

Challenge

We had difficulties obtaining materials from them, such as photos and videos, to create the content.

Solution

We equipped the guides and students to contribute captivating interesting photos, videos and testimonials documenting their experiences.

We gather these media to create the content.

Example of short videos we produced