ISFA
- Category : Social Finance
ISFA
The International Social Finance Accelerator Luxembourg (ISFA) supports high-impact investment strategies by rewarding and supporting 8 to 10 fund managers with social action projects each year.
Lalicorn is in charge of the organization’s branding and content creation.
Background
The ISFA needed a visual identity and a promotional film that would be a variation of those of its sister organization, the ICFA; while capturing the essence of the ISFA’s mission: to support high-impact social investment strategies.
The ICFA supports high-impact climate investment strategies.
Film
The ISFA’s promotional film mirrors the film we earlier produced for the sister organization ICFA, regarding the script, the animation of photos and FXs and the titles.
The animations are using the icons that we developed for the organization.
The ISFA Promotional Video
Images were selected to create a narrative arc that emotionally connects viewers to social finance’s transformative potential.
Branding
Works included the making of the logo and its variants, and the making of a set of specific icons developed with the art direction that we earlier produced for the ICFA.
Challenge
Maintain brand consistency with ICFA while introducing ISFA’s unique vision
Incorporate a proposed orange color palette
Symbolically integrate a hand element representing human connection and support
All within a tight timeline
