DEXTRA
- Category : Corporate Video Services
DEXTRA
Dextra was founded in 1983 in Bangkok by a French entrepreneur.
Dextra Group has emerged as a global leader in the production of engineered steel and fiber-reinforced polymer construction materials.
Film
Dextra – Sustainability Corporate Film
Background
Dextra turned to us for three impactful corporate films centered around Sustainability, HR, and Manufacturing Capabilities. These films were designed to engage clients, attract future talent, and showcase Dextra’s manufacturing prowess across three countries. With a focus on highlighting Dextra’s commitment to sustainability, its vibrant company culture, and cutting-edge manufacturing processes, these films needed to inspire and captivate. Dextra envisioned a seamless blend of documentary footage and sleek animation, with Apple’s Sustainability Campaign as a reference, to tell their story.
Challenge
The approach to these 3 narratives was to leverage Dextra’s cultural diversity, giving each of their employee a voice, to create more empowering and relatable films.
Lalicorn team captured dynamic footage across Dextra’s manufacturing facilities in Thailand, India, and China, showcasing their range of capabilities and the strength of their company culture.
Through the careful integration of Dextra’s signature colors, typography, and design elements, we developed a distinctive visual language that both honored the brand’s identity and created a compelling, engaging story.
