{"id":97,"date":"2025-03-03T05:09:36","date_gmt":"2025-03-03T05:09:36","guid":{"rendered":"https:\/\/lalicorn.com\/fr\/fr-dextra\/"},"modified":"2026-01-27T13:38:02","modified_gmt":"2026-01-27T13:38:02","slug":"dextra","status":"publish","type":"page","link":"https:\/\/lalicorn.com\/fr\/works\/dextra\/","title":{"rendered":"DEXTRA"},"content":{"rendered":"\t\t
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DEXTRA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tDurabilit\u00e9 corporate\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cat\u00e9gorie : film corporate<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DEXTRA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tDurabilit\u00e9 corporate\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dextra a \u00e9t\u00e9 fond\u00e9e en 1983 \u00e0 Bangkok par un entrepreneur fran\u00e7ais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le groupe Dextra est devenu un leader mondial dans la production d’acier d’ing\u00e9nierie et de mat\u00e9riaux de construction en polym\u00e8res renforc\u00e9s de fibres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Film<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dextra – Film Corporate Durabilit\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dextra nous a sollicit\u00e9s pour la cr\u00e9ation de trois films d’entreprise percutants ax\u00e9s sur la Durabilit\u00e9, les Ressources Humaines et les Capacit\u00e9s de Fabrication.<\/p>

L\u2019objectif \u00e9tait de mettre en lumi\u00e8re l\u2019engagement de Dextra sur les sujets de la durabilit\u00e9, la culture dynamique de l’entreprise et ses processus de fabrication de pointe.<\/p>

Dextra souhaitait une combinaison fluide de s\u00e9quences documentaires et d’animations contemporaines, s\u2019inspirant de la campagne de durabilit\u00e9 d’Apple, pour raconter son histoire.\u00a0<\/p>

Les films ont \u00e9t\u00e9 con\u00e7us pour engager les clients, attirer de futurs talents et mettre en avant l\u2019excellence de Dextra en mati\u00e8re de production en Tha\u00eflande, en Chine et en Inde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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L’approche pour ces trois r\u00e9cits \u00e9tait de mettre en valeur la diversit\u00e9 culturelle au sein de l’entreprise, en donnant \u00e0 chacun une voix afin de cr\u00e9er des films plus humains et accessibles.<\/p>

L\u2019\u00e9quipe de Lalicorn a recueilli la parole des salari\u00e9s\u00a0 sur ces trois th\u00e8mes, en mettant en avant l\u2019\u00e9ventail des capacit\u00e9s et la force de la culture d\u2019entreprise de Dextra.<\/p>

Gr\u00e2ce \u00e0 l’int\u00e9gration minutieuse des couleurs, de la typographie et des \u00e9l\u00e9ments de conception propres \u00e0 Dextra, nous avons d\u00e9velopp\u00e9 un langage visuel distinctif qui respecte l’identit\u00e9 de la marque et cr\u00e9e une histoire convaincante et attrayante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Durabilit\u00e9 corporate<\/p>\n","protected":false},"author":2,"featured_media":10216,"parent":221,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-97","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":194,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/97\/revisions"}],"predecessor-version":[{"id":14776,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/97\/revisions\/14776"}],"up":[{"embeddable":true,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/media\/10216"}],"wp:attachment":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/media?parent=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}