{"id":89,"date":"2025-03-03T05:09:34","date_gmt":"2025-03-03T05:09:34","guid":{"rendered":"https:\/\/lalicorn.com\/fr\/fr-next-step-connections\/"},"modified":"2026-01-27T09:50:07","modified_gmt":"2026-01-27T09:50:07","slug":"next-step-connections","status":"publish","type":"page","link":"https:\/\/lalicorn.com\/fr\/works\/next-step-connections\/","title":{"rendered":"NEXT STEP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"89\" class=\"elementor elementor-89\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ab7d9 e-flex e-con-boxed e-con e-parent\" data-id=\"75ab7d9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13475e2 e-con-full e-flex e-con e-child\" data-id=\"13475e2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-724394d elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"724394d\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NEXT STEP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b51be1 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4b51be1\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tConnections\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10f8d06 e-flex e-con-boxed e-con e-parent\" data-id=\"10f8d06\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68c3add e-con-full e-flex e-con e-child\" data-id=\"68c3add\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb0069 elementor-widget elementor-widget-heading\" data-id=\"3cb0069\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Cat\u00e9gorie : marketing digital<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6a25a e-flex e-con-boxed e-con e-parent\" data-id=\"aa6a25a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fe6ec1 e-con-full e-flex e-con e-child\" data-id=\"2fe6ec1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c93f1 elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"b2c93f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NEXT STEP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db55b28 elementor-hidden-desktop elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"db55b28\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tConnections\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd830f6 e-flex e-con-boxed e-con e-parent\" data-id=\"dd830f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b91e621 e-con-full e-flex e-con e-child\" data-id=\"b91e621\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99b35c5 elementor-widget elementor-widget-text-editor\" data-id=\"99b35c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next Step Connections est une organisation de premier plan qui propose des stages et des voyages d&rsquo;\u00e9tude \u00e0 travers l&rsquo;Asie depuis 2008.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7009e4f elementor-widget elementor-widget-text-editor\" data-id=\"7009e4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour attirer plus d&rsquo;\u00e9tudiants, de prescripteurs et d&#8217;employeurs, Next Step Connections cherchait \u00e0 am\u00e9liorer son image en commen\u00e7ant par son compte Instagram.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-986f8a4 e-flex e-con-boxed e-con e-parent\" data-id=\"986f8a4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff4e7ed e-con-full e-flex e-con e-child\" data-id=\"ff4e7ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c37a65 elementor-widget elementor-widget-heading\" data-id=\"3c37a65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d039bc0 e-flex e-con-boxed e-con e-parent\" data-id=\"d039bc0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e973df e-con-full e-flex e-con e-child\" data-id=\"5e973df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9382922 e-con-full e-flex e-con e-child\" data-id=\"9382922\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375e5d2 elementor-widget elementor-widget-video\" data-id=\"375e5d2\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/1TS8rEz3e5c&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f44e8e1 elementor-widget elementor-widget-text-editor\" data-id=\"f44e8e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le nouveau feed Instagram de Next Step Connections<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e5caca e-flex e-con-boxed e-con e-parent\" data-id=\"0e5caca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8042998 elementor-widget elementor-widget-text-editor\" data-id=\"8042998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;Instagram de Next Step Connections a fait l&rsquo;objet d&rsquo;une refonte compl\u00e8te.<\/p><p>Initialement, le feed \u00e9tait une collection d&rsquo;images de style documentaire.<\/p><p>En reprenant les \u00e9l\u00e9ments d&rsquo;identit\u00e9 existants, Lalicorn a con\u00e7u un guide visuel complet comprenant le design des posts, des exemples de caroussel, des mod\u00e8les pour les reels et stories.<\/p><p>Avec la cr\u00e9ation de 20 \u00e0 30 publications par mois, le feed pr\u00e9sente d\u00e9sormais des t\u00e9moignages d&rsquo;\u00e9tudiants, des carrousels documentant les voyages d&rsquo;\u00e9tude, des conseils et astuces, des statistiques, des listes, des reels et une multitude de contenus instructifs, ainsi que trois publications \u00e9pingl\u00e9es qui mettent en \u00e9vidence les informations essentielles pour les nouveaux arrivants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-129ea59 e-flex e-con-boxed e-con e-parent\" data-id=\"129ea59\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba65f0e e-con-full e-flex e-con e-child\" data-id=\"ba65f0e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b005198 elementor-widget elementor-widget-text-editor\" data-id=\"b005198\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>APR\u00c8S<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6878542 elementor-widget elementor-widget-image\" data-id=\"6878542\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"931\" height=\"931\" src=\"https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2025\/03\/After.jpg\" class=\"attachment-full size-full wp-image-11939\" alt=\"\" srcset=\"https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2025\/03\/After.jpg 931w, https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2025\/03\/After-300x300.jpg 300w, https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2025\/03\/After-150x150.jpg 150w, https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2025\/03\/After-768x768.jpg 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f953573 e-con-full e-flex e-con e-child\" data-id=\"f953573\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2940b elementor-widget elementor-widget-text-editor\" data-id=\"eb2940b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AVANT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8870cf elementor-widget elementor-widget-image\" data-id=\"e8870cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"939\" src=\"https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/Before.jpg\" class=\"attachment-full size-full wp-image-8593\" alt=\"\" srcset=\"https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/Before.jpg 940w, https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/Before-300x300.jpg 300w, https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/Before-150x150.jpg 150w, https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/Before-768x767.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee950f6 e-flex e-con-boxed e-con e-parent\" data-id=\"ee950f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3284830 e-con-full e-flex e-con e-child\" data-id=\"3284830\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f69f484 elementor-widget elementor-widget-heading\" data-id=\"f69f484\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5784be8 e-flex e-con-boxed e-con e-parent\" data-id=\"5784be8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7685a9 elementor-widget elementor-widget-text-editor\" data-id=\"a7685a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avions beaucoup de mal \u00e0 obtenir des \u00e9l\u00e9ments comme des photos et vid\u00e9os pour animer les posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c99e7b e-flex e-con-boxed e-con e-parent\" data-id=\"2c99e7b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-259ecf3 e-con-full e-flex e-con e-child\" data-id=\"259ecf3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e85543 elementor-widget elementor-widget-heading\" data-id=\"5e85543\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4834bfa e-flex e-con-boxed e-con e-parent\" data-id=\"4834bfa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5342ed e-con-full e-flex e-con e-child\" data-id=\"c5342ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bad5d7a elementor-widget elementor-widget-text-editor\" data-id=\"bad5d7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons \u00e9quip\u00e9 et form\u00e9 les guides et les \u00e9tudiants en leur fournissant notamment des guidelines pour qu&rsquo;ils puissent contribuer en prenant des photos, des vid\u00e9os et des t\u00e9moignages documentant leurs exp\u00e9riences.<\/p><p>Nous utilisons ensuite ces m\u00e9dias pour cr\u00e9er le contenu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62882e5 e-con-full e-flex e-con e-child\" data-id=\"62882e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-943eda7 elementor-widget elementor-widget-video\" data-id=\"943eda7\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lalicorn.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/Single-Video.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59dcdcd elementor-widget elementor-widget-text-editor\" data-id=\"59dcdcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Example de video courte que nous avons produites<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connections<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":221,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-89","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":88,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/89\/revisions"}],"predecessor-version":[{"id":14758,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/89\/revisions\/14758"}],"up":[{"embeddable":true,"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/pages\/221"}],"wp:attachment":[{"href":"https:\/\/lalicorn.com\/fr\/wp-json\/wp\/v2\/media?parent=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}